如何在节日开展营销活动?
下面是B2C商城节日开展邮件营销活动计划表:
1) 23-25 Nov Thanksgiving/Black Friday Special
Black Friday Nov 25th 2011
Date of Thanksgiving 2011 in United States: Thursday, 24 Nov
Date of Thanksgiving 2011 in Canada: Monday, 10 Oct 2011
2) 26 Nov Christmas SALES (until 17 Dec)
3) 1-5 Dec - Reminder: Christmas SALES EXCLIVELY for [FIRSTNAME]
4) 15 Dec - LAST CALL: Last day for shipping; Christmas sales ends in 2 days
24 Dec Christmas Eve
25 Dec Christmas
26 Dec Boxing day
5) 27 Dec - New Year sales (good until 1 Jan)
6) 29 Dec - New Year sales (48 hours left)
Send email campaign for New Year sales (48 hours left)
1 Jan 2012
7) After 1 Jan 2012, Re-run New Year Sales promotion due to popular demand
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